‘Malling™ Centenary’, a new Short-day Strawberry Cultivar from NIAB-EMR

Since 1988, the strawberry breeding programme at East Malling has successfully released 43 cultivars primarily for the Northern European market. The latest cultivar release, ‘Malling™ Centenary’, represents the first mainstream cultivar developed under the direction of East Malling Strawberry Breeding Club (EMSBC) which was formed in 2008 to continue the development of new strawberry cultivars at East Malling. ‘Malling™ Centenary’ is an early-mid season, short-day type that ripens four to seven days before the standard cultivar ‘Elsanta’. It has a moderate yield, very good fruit size (>70%) and a very high percentage (>90%) of Class 1 marketable fruit. Berries are firm and attractive with a very regular shape and excellent flavour. Brix (º) levels are similar to ‘Elsanta’ but shelf life scores indicate it has better storage. Plants have moderate vigour, similar to ‘Elsanta’, but with a very good fruit display, which combined with the large fruit size has been shown to significantly decrease picking costs on many growers’ sites. Since its release in 2013 it has rapidly been taken up by the retail market in Northern Europe. This cultivar was released to mark the centenary of the East Malling Research Station, Kent, United Kingdom (UK).


‘Malling™ Centenary’, a new Short-day Strawberry Cultivar from NIAB-EMR ()
Activity type
Participation in scientific conference
Activity work package
Fruit quality; improvement of fruit handling/storage
Activity number
Activity contact
A.B. Whitehouse1, D.W. Simpson1, A.W. Johnson1, K.J. McLeary1, A.J. Passey1 and S. Troop2
1NIAB EMR, New Road, East Malling, Kent, ME19 6BJ, UK.
2Meiosis Ltd, Bradbourne House Stable Block, East Malling, Kent, ME19 6DZ, UK.
Activity partner
Activity country
United Kingdom
Last edit
Event name
Event location
Quebec, Canada
Event participants
Abi Johnson, Plant Breeder
Adam Whitehouse, Plant Breeder
Event dissemination
poster presentation
The EUFRUIT thematic network has received funding from the
European Union's Horizon 2020 research and innovation programme
under grant agreement No 696337.