Lecture on variety innovation for South Tyrolean Grower association - district Unterland

Presentation on Variety Innovation:

The Variety Innovation Consortium South Tyrol (SK Südtirol), founded in 2002, works for the introduction of new varieties for two South Tyrolean Marketing organizations VOG and VI.P. Variety testing at the SK takes 6 to 10 years in which two Levels of testing take place, combined with sensory tests and Input from the marketing side. After these years, the variety commission, composed of members of the marketing organizations VOG and VI.P, of the Research Centre Laimburg, of the Extension Service and of the SK-Office, decides, whether the variety is introduced or not. The ideal variety depends on the Point of view: the Producer prefers a variety that colours easily, is easy to handl, has a high pack out, is resistant to some fungi and reaches a high Price.

The sale, instead, is looking for a variety with an excellent taste, unproblematic storage and handling, high colour Portion and firmness and no bruises.

Also the consumer is looking for a variety with excellent firmness, crunchiness, juiciness, with a very good shelf life, attractive appearance and a low Price.

Documents

Sorteninnovation als Schlüsel für den Erfolg () Lecture on variety innovation for South Tyrolian Grower association - district Unterland

Details

Activity type

Organising/holding seminar/lecture-based workshop

Activity work package

Performance of new fruit varieties

Activity number

SKST-WP2-A15

Activity contact

Markus Bradlwarter
Variety Innovation Consortium South Tyrol
Jakobistraße 1/A
39018 Terlan
Italy
[email protected]

Activity partner

Variety Innovatin Consortium South Tyrol

Activity country

Italy

Last edit

26-10-2017