Red-fleshed apple varieties in the starting gate

When confronted with red-fleshed varieties, the consumer reacts first with amazement, then with interest and curiosity. The long-term success can only be guaranteed, if the product can also meet the expectations. If this is not the case, the whole segment of red-fleshed apples can suffer. Projects with red-fleshed varieties don’t put the variety in the focus but an umbrella brand. Under this brand, the varieties can be substituted. This allows for flexibility but contains also risks for the producers.
In the breeding of red-fleshed varieties there is still room for growth and there will be many improvements in the coming decade. Some breeders are also working on yellow-fleshed apple varieties.

Documents

Rotfleischige Tafeläpfel in den Startlöchern. Walter Guerra () Rotfleischige Tafeläpfel in den Startlöchern. Walter Guerra (Red-fleshed varieties in the starting gates)ObstbauWeinbau, Nr.10, 2018, p. 8-11

Details

Activity type

Publication in technical journal

Activity work package

Performance of new fruit varieties

Activity number

Laimburg-WP2-A131

Activity contact

Julia Strobl
Laimburg Research Centre
Laimburg 6 - Pfatten
I-39040 Post Auer (BZ), Italy
[email protected]

Activity partner

Laimburg

Activity country

Italy

Last edit

08-01-2019