This Video draws the path of a new apple variety departing from the breeding and variety testing, over the sensory sciences to the launching on the market. Apple varieties of the future: what is important for an new variety, what are the current variety Trends? This is explained by Walter Guerra, head of the Institute for fruit growing and viticulture at the Laimburg Research Centre, Lidia Lozano, Group leader of sensory sciences at the Laimburg Research Centre, Markus Bradlwarter, Executive Director of the Variety Innovation Consortium South Tyrol, and Georg Kössler, chairman of VOG.
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